Prada Marfa

I've been wanting to blog about this for so long. The fusion of fashion and installation art.



Berlin artists Michael Elmgreen and Ingmar Dragset are installation artists of a different kind. Prada Marfa is currently installed along Highway 90 in the desert just outside Marfa, Texas. Art Review, October 2005 calls this a "project about using existing icons and succintly juxstaposing them to form a seductively uncomfortable personality clash."



The sculpture/installation is looks eerily like a prada store, with minimalist white stucco walls and a window display housing Prada's hangbags and shoes (handpicked by Muccio Prada herself) from the fall collection. But there is no working door.



Texas' most famous outdoor sculpture is probably the weather-worn, graffiti-covered "Cadillac Ranch" outside of Amarillo. Prada Marfa may never outlast those bodies by Fisher, but it's already become the most talked about sculpture of the 21st Century - despite the puny traffic count of highway 90.







Images © Elmgreen & DragsetPrada Marfa was produced by the Art Production Fund and Ballroom MarfaPhotos by James Evans